Elderly people's everyday provisions

A recent TV programme highlighted the costs of provisions for older people. From incontinence pads, through to sheets and protectors... it was shown. Many of us look through online sites wondering whether we're getting the right product either for elderly people or they are buying for themselves. Oftentimes, we don't have time figure out the pricing. Although businesses run for profit, the idea that some are charging way beyond the average price is ridiculous. They need to be held to account because these are usually necessities and not luxuries. AND we can avoid these companies in future. Vote with your feet and your keyboard. We are all for entrepreneurship but slicing premium profits from more needy customers is beyond the limit!